Magento generates more SEO issues out of the box than most platforms. Understanding these and fixing them systematically is the difference between page 1 and page 10.
1. Canonical URL Configuration
Magento generates multiple URL versions for the same product — with/without category path, with/without trailing slash. Configure canonical tags in Admin → Stores → Configuration → Catalog → SEO.
2. Implement Product Schema Markup
Add Product, Review, BreadcrumbList and Organisation schema to every relevant page. Rich results can improve CTR by 20-30% even without ranking improvements.
3. Optimise Crawl Budget
Block layered navigation parameters via robots.txt and your sitemap configuration. Crawl budget wasted on filter URL combinations means your important pages get crawled less frequently.
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