GA4 is fundamentally different from Universal Analytics. For Magento stores it means richer funnel data but more deliberate setup. Here is how to do it right.
Setting Up GA4 Enhanced E-Commerce
Connect GA4 to Magento via Google Tag Manager. Create a GA4 configuration tag and trigger it on all pages. Then set up individual event tags for your e-commerce events.
Key E-Commerce Events
The core purchase funnel events are: view_item_list, view_item, add_to_cart, begin_checkout, add_payment_info and purchase. Each should pass item-level data including item_id, item_name, price and quantity.
Analytics
GA4
E-Commerce
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